Data Debt: Why It Matters in the Era of AI and Machine Learning

Data Debt: Why It Matters in the Era of AI and Machine Learning

Introduction Data Debt is a silent killer of ecommerce growth. It’s the reason AI models deliver faulty insights and why your team struggles to answer basic questions about performance. In this blog post, we’ll explain what Data Debt is, why it’s so pervasive, and how...
Channels & Tactics to Hit Your Forecast Targets

Channels & Tactics to Hit Your Forecast Targets

Forecast Series Part 4 (of 4) Acquisition vs Retention Channels to Hit Your Target Forecast Ecommerce forecasting isn’t just about numbers—it’s about understanding how you’ll reach your customers. In our last blog post, we broke revenue down by new vs. returning...