What is CLV Marketing (Customer Lifetime Value)

What is CLV Marketing (Customer Lifetime Value)

How do you visualize your business model? What about your customer journey? And how do you unite the two and attempt to model how they interact to know how you can grow your ecommerce business efficiently? The answer is surprisingly not that complicated. Marketing...
From 10M to 100M: The Ecommerce Role That Really Counts

From 10M to 100M: The Ecommerce Role That Really Counts

Big Data. Is your eCommerce business using it properly? Or more importantly, do you have the tools and resources in place to uncover the profit hiding in your data? Can your team go beyond the limits of conventional business intelligence and use your data – both...
9 Examples of Social Proof in Popular Online Stores

9 Examples of Social Proof in Popular Online Stores

Consider these three messages: “Help save the environment by reusing your towels” “Past guests reused their towels, please reuse yours” “Hang up your towels if you would like to reuse” Can you tell which phrasing has the most influence? You’re not wrong to think that...
Break Down Data Silos To Drive Personalization and Loyalty

Break Down Data Silos To Drive Personalization and Loyalty

Personalization in Marketing Is No Longer Optional Data Silos Are Silent Killers According to SmarterHQ, 63% of consumers stop purchasing products and services from companies who poorly execute personalization. Personalization is good for business. In fact, Adweek...
Collecting Customer Data For Personalization

Collecting Customer Data For Personalization

What Is (Profitable) Personalization? It’s probable that if you work in eCommerce, you can open your inbox right now and find at least one invitation to learn more about a software, a webinar, or a strategy for personalizing the eCommerce customer journey (and...