5 Creative Testimonial Examples on Ecommerce Stores

5 Creative Testimonial Examples on Ecommerce Stores

As an ecommerce store, your testimonials are invaluable marketing tools with more sway than any advertising campaign. They’re the virtual equivalent of having queues running down the street from your store; a clear signal that you’re the real deal. Even so, there are...
Top 5 Challenges for Ecommerce Directors

Top 5 Challenges for Ecommerce Directors

If you’re not failing now and again, it’s a sign you’re not doing anything innovative. – Woody Allen We asked, you answered – here’s what mid-market digital marketing & eCommerce directors are struggling with as based on our annual Mountains & Metrics...
UTM Tags: A Definitive Guide to Measuring Campaign Success

UTM Tags: A Definitive Guide to Measuring Campaign Success

Understanding where your traffic is coming from and how users are interacting with your content is foundational to a successful ecommerce digital marketing strategy. By tagging links with UTM (Urchin Tracking Module) parameters you are able to better understand what...
Guide to an Ecommerce Welcome Email Series

Guide to an Ecommerce Welcome Email Series

What is a Welcome Series? A Welcome Series is an experience designed for your new subscribers, triggered immediately after signing up for your newsletter or email list. When someone signs up to receive messages from your brand, you are truly top-of-mind — making this...
What is CLV Marketing (Customer Lifetime Value)

What is CLV Marketing (Customer Lifetime Value)

How do you visualize your business model? What about your customer journey? And how do you unite the two and attempt to model how they interact to know how you can grow your ecommerce business efficiently? The answer is surprisingly not that complicated. Marketing...