A Guide to Email Marketing Deliverability

A Guide to Email Marketing Deliverability

When it comes to email marketing, the importance of email deliverability should never be overlooked. Email deliverability has a significant impact on the way that subscribers interact with your content and can have a large impact on your profitability in the long run....
5 Email Popup Examples in Successful Online Stores

5 Email Popup Examples in Successful Online Stores

Call them email popups, opt-in popup forms, or email capture popups, but they work wonders! Email popups are a great way to build your email list and use email marketing to drive sales, build customer relationships, and launch new products. If done right, email popups...
6-Step Checklist for Tracking Consent in Facebook Ads

6-Step Checklist for Tracking Consent in Facebook Ads

How To Measure Marketing Campaign Results Properly With Consent Management As you might already be aware, Apple is set to release an update to iOS 14 early this spring that will require Facebook users to either opt in or out of tracking, instead of automatically...
4 Examples of Foolproof Checkout Experiences in Online Stores

4 Examples of Foolproof Checkout Experiences in Online Stores

Regardless of how well designed your products pages are, if your checkout is not optimized for user experience, buyers will seldom go past it. According to Baymard Institute, the average cart abandonment rate is 69.57%. That means for every potential 100 customers...