Ecommerce Analytics Software Built by Scientists

Ecommerce Analytics Software Built by Scientists

The ecommerce world is a sea of data. Data signaling intent. Data about products. Data from emails. Data from advertising. Data from marketplaces. Zero-party data. First-party data.  Data from inventory systems. Data in the cloud, in Google Analytics, in email...
Grow your Business: The Ecommerce Flywheel Framework ™

Grow your Business: The Ecommerce Flywheel Framework ™

‍“what truly set the big winners apart was their ability to turn initial success into a sustained flywheel, even if they started out behind the pioneers.” ― Jim Collins, Turning the Flywheel: A Monograph to Accompany Good to Great Flywheels are magical devices. They...
YouTube Ad Best Practices for Ecommerce Brands

YouTube Ad Best Practices for Ecommerce Brands

With over 2 billion visitors per month — and billions more video views — YouTube is a major platform for engaging targeted audiences with advertising messages. Not only has it essentially become a search engine in its own right, but 88% of video marketers reported...