by Tadpull | Dec 11, 2024 | blog
Forecast Series Part 2 (of 4) Today’s complex ecommerce environment is challenging, to say the least, for brands who want to grow business revenue predictably. Executive teams are having conversations about how to navigate new technology and AI to help improve...
by Tadpull | Dec 4, 2024 | blog
Forecast Series Part 1 (of 4) The Strategic Edge for Ecommerce Managers: Aligning Forecasts with Goals to Create Achievable Targets As an ecommerce manager, you’re not just chasing revenue numbers—you’re expected to bridge the gap between ambition and reality....
by Tadpull | Oct 17, 2024 | blog
Whether you’re an ecommerce veteran, or newer to the field, you’ve likely encountered the frustration of revenue discrepancies between Google Analytics and your ecommerce platform. At first, it might seem like a minor issue—less than 2% of the total. But...
by Tadpull | Oct 1, 2024 | Case Studies
Duckworth was founded by fourth-generation sheep ranchers dedicated to creating apparel made from 100% Montana-grown Merino Wool to produce high-quality products. The company offers a variety of premium, source-verified garments that are designed to endure the rugged...
by Tadpull | Oct 1, 2024 | blog
How to Use an Ecommerce Customer Journey Empathy Map [Worksheet] An empathy map is a helpful tool that is often used by brands as part of a customer journey mapping initiative. Customer journey mapping is a key exercise that ecommerce brands can implement to...