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by Tadpull | Oct 1, 2024 | blog
How to Use an Ecommerce Customer Journey Empathy Map [Worksheet] An empathy map is a helpful tool that is often used by brands as part of a customer journey mapping initiative. Customer journey mapping is a key exercise that ecommerce brands can implement to...
by Tadpull | Sep 26, 2024 | blog
What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is a way to blend and optimize marketing channels for eCommerce spend across various channels like SEO, Paid, Email/SMS, and Print similar to perfecting a caramel recipe. Why It Matters? It is crucial for...
by Tadpull | Jun 9, 2024 | blog
By the time you’re visiting our website, the last online store you checked out will have lost sales due to abandoned carts. It’s a stubborn industry-wide problem in ecommerce that’s seen a fair share of innovative solutions thrown at it, from persistent reminders that...
by Tadpull | Jan 16, 2024 | Case Studies
For more than eight decades, Mack’s Prairie Wings has been the world’s premier waterfowl outfitter. The family run business grew impressively from a small section of apparel in McCollum’s Hardware Store into a regional powerhouse retailer, and a prime...
by Tadpull | Nov 30, 2023 | Investing in Ecommerce
Use our digital checklist with monthly board meeting agenda templates to help you hit the ground running. Congratulations! You’ve just bought an ecommerce business. Now what? Buying any business inevitably introduces chaos. Buying one in the fast-paced, ever-changing...
