by Tadpull | Sep 26, 2024 | blog
What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is a way to blend and optimize marketing channels for eCommerce spend across various channels like SEO, Paid, Email/SMS, and Print similar to perfecting a caramel recipe. Why It Matters? It is crucial for...
by Tadpull | Jun 9, 2024 | blog
By the time you’re visiting our website, the last online store you checked out will have lost sales due to abandoned carts. It’s a stubborn industry-wide problem in ecommerce that’s seen a fair share of innovative solutions thrown at it, from persistent reminders that...
by Tadpull | Jan 16, 2024 | Case Studies
Introduction: A Legacy Brand Ready for the Future For more than eight decades, Mack’s Prairie Wings has been the world’s premier waterfowl outfitter. What began as a small section of apparel in McCollum’s Hardware Store grew into a regional powerhouse and, ultimately,...
by Tadpull | Nov 30, 2023 | Investing in Ecommerce
Use our digital checklist with monthly board meeting agenda templates to help you hit the ground running. Congratulations! You’ve just bought an ecommerce business. Now what? Buying any business inevitably introduces chaos. Buying one in the fast-paced, ever-changing...
by Tadpull | Nov 30, 2023 | Investing in Ecommerce
The acquisition and integration of an ecommerce business can be a complex process. There are a few common pitfalls where most 100-day plans can go wrong: 1. Lack of Proper Due Diligence: A successful acquisition starts with thorough due diligence. Failing to fully...
