How to Set Up Facebook Pixel for Ecommerce

How to Set Up Facebook Pixel for Ecommerce

The Facebook advertising platform (also known as Meta for Business) has widely been touted as a place for marketers to see high returns on ad dollars. Its targeting and testing abilities allow for highly personalized ads in line with consumer interests and...
How the BeReal App Works for Digital Marketing

How the BeReal App Works for Digital Marketing

For most of Gen Z and younger millennials, ads and influencers have oversaturated Instagram and Facebook. A new social media app, BeReal, taps into authenticity, challenging its users to be candid. Brands trying to break into a new space have the challenge of...
4 Examples of Effective Website Navigation

4 Examples of Effective Website Navigation

You’ve done the hardest part: getting visitors to your website amidst an increasingly noisy and crowded marketplace. Unfortunately, if your website navigation is less than top-notch, all that effort will be for nothing. The surge in traffic will only amount to higher...
5 Welcome Email Examples & Tips for Writing Your Own

5 Welcome Email Examples & Tips for Writing Your Own

The simplest question on welcome emails is also the most complicated to answer: “How do you write converting welcome emails?” Is the answer simply catchy subject lines? Well-placed calls to action? Not exactly. These strategies help, but only when used correctly. A...