A 5-Minute Guide To Google Performance Max Campaigns

A 5-Minute Guide To Google Performance Max Campaigns

(Image source: Google) ‍ One Campaign Type To Rule Them All [Sort Of] Google has officially opened the Performance Max doors to all accounts. Advertisers can now save time by setting up one campaign that serves on all Google networks. This includes Discover, Display,...
Guide to Setup Google Analytics 4 for Ecommerce

Guide to Setup Google Analytics 4 for Ecommerce

Google Analytics 4, a powerful new generation of analytics, is coming in 2023. In March 2022, Google announced that Universal Analytics will sunset in 2023 and Google Analytics 4, an entirely new generation of analytics, will take its place. Like many ecommerce teams,...
How To Create Profitable Facebook Ads: Gateway Products

How To Create Profitable Facebook Ads: Gateway Products

When targeting a top of the funnel audience on Facebook, how do you get them to click on your ad? Do you know how to grab customers’ attention? More importantly, how do you get them to take the next step and purchase? The importance of serving relevant products to...
How to Design Product Landing Pages That Convert

How to Design Product Landing Pages That Convert

Executive Summary One of the most (if not the most) important strategies for developing eCommerce websites–whether on NetSuite, Shopify, or any other eCommerce platform–is a highly optimized product page. Overall, the purpose of a product page is to provide the user...