by Tadpull | Mar 24, 2023 | Investing in Ecommerce
During the Oct. 2022 Mountains, Capital and Commerce conference, Tadpull Co-founder and CEO Jake Cook sat down with Lexia Schwartz, Managing Director for Canaccord Genuity to learn more about her background, her passion for her work and how strong relationships are at...
by Tadpull | Mar 24, 2023 | Investing in Ecommerce
Following three straight years of uncertainty and rapid change, 2023 looks like it will offer more of the same — but with even more challenges for a wide range of enterprise businesses. And ecommerce won’t be immune. In times of uncertainty and change, enterprises...
by Tadpull | Mar 23, 2023 | blog
(Image source: Google) One Campaign Type To Rule Them All [Sort Of] Google has officially opened the Performance Max doors to all accounts. Advertisers can now save time by setting up one campaign that serves on all Google networks. This includes Discover, Display,...
by Tadpull | Mar 23, 2023 | blog
Google Analytics 4, a powerful new generation of analytics, is coming in 2023. In March 2022, Google announced that Universal Analytics will sunset in 2023 and Google Analytics 4, an entirely new generation of analytics, will take its place. Like many ecommerce teams,...
by Tadpull | Mar 23, 2023 | blog
When targeting a top of the funnel audience on Facebook, how do you get them to click on your ad? Do you know how to grab customers’ attention? More importantly, how do you get them to take the next step and purchase? The importance of serving relevant products to...
