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Forecast Series Part 3 (of 5)Forecasting revenue can feel overwhelming, but breaking it down into manageable parts makes it much more actionable. In our last post, we introduced the “golden equation” for ecommerce success:This equation is the foundation for building a...

Forecast Series Part 2 (of 5)Today’s complex ecommerce environment is challenging, to say the least, for brands who want to grow business revenue predictably. Executive teams are having conversations about how to navigate new technology and AI to help improve customer...

Forecast Series Part 1 (of 5)The Strategic Edge for Ecommerce Managers: Aligning Forecasts with Goals to Create Achievable Targets As an ecommerce manager, you're not just chasing revenue numbers—you’re expected to bridge the gap between ambition and reality....

Whether you’re an ecommerce veteran, or newer to the field, you’ve likely encountered the frustration of revenue discrepancies between Google Analytics and your ecommerce platform. At first, it might seem like a minor issue—less than 2% of the total. But in some cases, the gap can be as much as 25% or greater, and when the C-Suite wants answers, “We don’t know why” isn’t going to cut it.

How to Use an Ecommerce Customer Journey Empathy Map [Worksheet] An empathy map is a helpful tool that is often used by brands as part of a customer journey mapping initiative. Customer journey mapping is a key exercise that ecommerce brands can implement to...

By the time you’re visiting our website, the last online store you checked out will have lost sales due to abandoned carts. It’s a stubborn industry-wide problem in ecommerce that’s seen a fair share of innovative solutions thrown at it, from persistent reminders that...

A recent article by Theta Equity Partners highlights the remarkable success that investors have achieved in retail ecommerce over the past few years. However, it also sheds light on the current challenges retail ecommerce businesses face, including the normalization...

Think back to the last product you bought online. How much influence did its photo have on your decision? Chances are it was the first thing that caught your eye and the last thing you received before checking out. We are visual creatures who rely heavily on our sense...