Our Blog

Google Shopping ads are an essential part of any ecommerce business's marketing strategy. But what are they exactly, and how do they work? This guide will explain everything you need to know about Google Shopping ads, including how to set them up and why they are so...

In the world of ecommerce, a well-designed chatbot can be the cherry on top that elevates the customer experience to new heights. As a savvy ecommerce business owner, you know that personalized product recommendations and quick customer service are essential...

Offering discounts on your products can be a great way to boost your business sales, attract new customers, and move old stock. Popups are among the most popular tools for offering discounts. They have an unparalleled capability to draw visitors' attention to offers...

Ecommerce brand managers have certainly seen email automation in action in marketing campaigns. Email automation is a tool used in email marketing so a brand can stay engaged with its audience and customers using relevant messaging. Automation is when you personalize...

Yes, your shipping and returns policies can affect your conversion rates. Shipping and returns policies can make or break the customer experience, and ultimately impact conversion rates. These policies serve as a roadmap for customers, giving them a clear...

The Facebook advertising platform (also known as Meta for Business) has widely been touted as a place for marketers to see high returns on ad dollars. Its targeting and testing abilities allow for highly personalized ads in line with consumer interests and...

For most of Gen Z and younger millennials, ads and influencers have oversaturated Instagram and Facebook. A new social media app, BeReal, taps into authenticity, challenging its users to be candid. Brands trying to break into a new space have the challenge of...

You’ve done the hardest part: getting visitors to your website amidst an increasingly noisy and crowded marketplace. Unfortunately, if your website navigation is less than top-notch, all that effort will be for nothing. The surge in traffic will only amount to higher...

The simplest question on welcome emails is also the most complicated to answer: “How do you write converting welcome emails?” Is the answer simply catchy subject lines? Well-placed calls to action? Not exactly. These strategies help, but only when used correctly. A...