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(Image source: Google) ‍ One Campaign Type To Rule Them All [Sort Of] Google has officially opened the Performance Max doors to all accounts. Advertisers can now save time by setting up one campaign that serves on all Google networks. This includes Discover, Display,...

Google Analytics 4, a powerful new generation of analytics, is coming in 2023. In March 2022, Google announced that Universal Analytics will sunset in 2023 and Google Analytics 4, an entirely new generation of analytics, will take its place. Like many ecommerce teams,...

When targeting a top of the funnel audience on Facebook, how do you get them to click on your ad? Do you know how to grab customers’ attention? More importantly, how do you get them to take the next step and purchase? The importance of serving relevant products to...

Executive Summary One of the most (if not the most) important strategies for developing eCommerce websites–whether on NetSuite, Shopify, or any other eCommerce platform–is a highly optimized product page. Overall, the purpose of a product page is to provide the user...

Migrating an ecommerce site can be a large undertaking — one with many complex considerations and a list of things to do. This guide will help ease your mind by providing an actionable checklist to ensure you maintain as much of the organic traffic as possible while...

Whether it’s product reviews, satisfaction surveys, or email/SMS responses, collecting text data from your customers is an invaluable source of information. One way we like to collect customer feedback is directly after a purchase, as this helps us gain insight into...

Do You Know How To Design A Retail Website? Executive Summary: Meet Karla Karla is part of a 6 person ecommerce team responsible for managing the webstore of a large sporting goods retailer. As part of her wide array of work duties, Karla is in charge of the site’s...

Why Invest in Digital Marketing? With the explosive growth in eCommerce over the course of the past few years due to COVID-19, it’s become even more critical for online companies to have a multi-channel presence, especially on popular paid ad platforms. However, as...

You've done everything right. You've set up the best-looking, most easily navigated ecommerce store on the web. You're selling the hottest products in the fastest-growing niche around. And yet… Your sales are slumping. Your store's just not the success it ought to be....