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In this era of online shopping, customers want everything, plus a little bit more. Before they commit to buying, they want to know: Are you friendly and understanding? Will you give me my money back if I don’t like the product?  Will you deliver the products within...

Post Promotion Analysis: Profit's Secret Weapon What Is Promotional Pricing? Promotions are part of any typical business model and can have a wide range of applications. Seasonal sales, inventory clearance, and squeeze sales to hit revenue goals are all a huge part of...

You are likely already aware that Google Analytics 4 (GA4) will become the new standard for digital analytics measurement in July 2023. Many ecommerce businesses are already preparing for the switch to GA4 so they do not risk falling behind on key data measurements....

Most ecommerce agencies provide either software or services; very few offer both. At Tadpull, we combine the two in a unique and strategic way. Our services team built our software. There’s no disconnect between the engineers and data scientists who created our...

As an ecommerce store, your testimonials are invaluable marketing tools with more sway than any advertising campaign. They’re the virtual equivalent of having queues running down the street from your store; a clear signal that you’re the real deal. Even so, there are...

If you’re not failing now and again, it’s a sign you’re not doing anything innovative. - Woody Allen We asked, you answered – here’s what mid-market digital marketing & eCommerce directors are struggling with as based on our annual Mountains & Metrics...

Understanding where your traffic is coming from and how users are interacting with your content is foundational to a successful ecommerce digital marketing strategy. By tagging links with UTM (Urchin Tracking Module) parameters you are able to better understand what...

What is a Welcome Series? A Welcome Series is an experience designed for your new subscribers, triggered immediately after signing up for your newsletter or email list. When someone signs up to receive messages from your brand, you are truly top-of-mind — making this...

How do you visualize your business model? What about your customer journey? And how do you unite the two and attempt to model how they interact to know how you can grow your ecommerce business efficiently? The answer is surprisingly not that complicated. Marketing...