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From 10M to 100M: The Ecommerce Role That Really Counts
Big Data. Is your eCommerce business using it properly? Or more importantly, do you have the tools and resources in place to uncover the profit hiding in your data? Can your team go beyond the limits of conventional business intelligence and use your data – both...
9 Examples of Social Proof in Popular Online Stores
Consider these three messages: “Help save the environment by reusing your towels” “Past guests reused their towels, please reuse yours” “Hang up your towels if you would like to reuse” Can you tell which phrasing has the most influence? You’re not wrong to think that...
Break Down Data Silos To Drive Personalization and Loyalty
Personalization in Marketing Is No Longer Optional Data Silos Are Silent Killers According to SmarterHQ, 63% of consumers stop purchasing products and services from companies who poorly execute personalization. Personalization is good for business. In fact, Adweek...
Collecting Customer Data For Personalization
What Is (Profitable) Personalization? It's probable that if you work in eCommerce, you can open your inbox right now and find at least one invitation to learn more about a software, a webinar, or a strategy for personalizing the eCommerce customer journey (and for...
The Death of 3rd Party Cookies & What to Do Next
You may have been hearing a lot of buzz lately in the advertising world surrounding user tracking and the death of third party cookies due to privacy issues. Personal information collection is a tactic that has been used for many years to allow advertisers and other...
A Guide to Email Marketing Deliverability
When it comes to email marketing, the importance of email deliverability should never be overlooked. Email deliverability has a significant impact on the way that subscribers interact with your content and can have a large impact on your profitability in the long run....
5 Email Popup Examples in Successful Online Stores
Call them email popups, opt-in popup forms, or email capture popups, but they work wonders! Email popups are a great way to build your email list and use email marketing to drive sales, build customer relationships, and launch new products. If done right, email popups...
6-Step Checklist for Tracking Consent in Facebook Ads
How To Measure Marketing Campaign Results Properly With Consent Management As you might already be aware, Apple is set to release an update to iOS 14 early this spring that will require Facebook users to either opt in or out of tracking, instead of automatically...
4 Examples of Foolproof Checkout Experiences in Online Stores
Regardless of how well designed your products pages are, if your checkout is not optimized for user experience, buyers will seldom go past it. According to Baymard Institute, the average cart abandonment rate is 69.57%. That means for every potential 100 customers...