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YouTube Ad Best Practices for Ecommerce Brands
With over 2 billion visitors per month — and billions more video views — YouTube is a major platform for engaging targeted audiences with advertising messages. Not only has it essentially become a search engine in its own right, but 88% of video marketers reported...
The Rise of B2B Ecommerce: Opportunities for Investors, B2B Companies
A recent article by Theta Equity Partners highlights the remarkable success that investors have achieved in retail ecommerce over the past few years. However, it also sheds light on the current challenges retail ecommerce businesses face, including the normalization...