by Tadpull | Oct 17, 2024 | blog
Whether you’re an ecommerce veteran, or newer to the field, you’ve likely encountered the frustration of revenue discrepancies between Google Analytics and your ecommerce platform. At first, it might seem like a minor issue—less than 2% of the total. But...
![How to Empathy Map for Ecommerce Customer Journeys [Template]](https://www.tadpull.com/wp-content/uploads/2024/10/63acdcd4916d9b622e2e9b21_Customer_20Journey_20and_20Empathy_20Maps_20for_20UX_blog_20cover-1080x675.webp)
by Tadpull | Oct 1, 2024 | blog
How to Use an Ecommerce Customer Journey Empathy Map [Worksheet] An empathy map is a helpful tool that is often used by brands as part of a customer journey mapping initiative. Customer journey mapping is a key exercise that ecommerce brands can implement to...
by Tadpull | Sep 26, 2024 | blog
What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is a way to blend and optimize marketing channels for eCommerce spend across various channels like SEO, Paid, Email/SMS, and Print similar to perfecting a caramel recipe. Why It Matters? It is crucial for...
by Tadpull | Jun 9, 2024 | blog
By the time you’re visiting our website, the last online store you checked out will have lost sales due to abandoned carts. It’s a stubborn industry-wide problem in ecommerce that’s seen a fair share of innovative solutions thrown at it, from persistent reminders that...
by Ian Jordan | Jan 9, 2024 | blog
A recent article by Theta Equity Partners highlights the remarkable success that investors have achieved in retail ecommerce over the past few years. However, it also sheds light on the current challenges retail ecommerce businesses face, including the normalization...
by Tadpull | Jun 21, 2023 | blog
Think back to the last product you bought online. How much influence did its photo have on your decision? Chances are it was the first thing that caught your eye and the last thing you received before checking out. We are visual creatures who rely heavily on our sense...
