by Ian Jordan | Feb 27, 2026 | blog
E-commerce Diligence: Stop Underwriting Dashboards Operating Partners diligencing DTC and e-commerce brands ($10M–$150M) in consumables, replenishables, beauty, and consumer health run into the same problem: the numbers look clean in marketing dashboards, but the base...
by Ian Jordan | Oct 16, 2025 | blog
For e-commerce and DTC brands, the market in 2025 has settled into a new, challenging reality: Customer Acquisition Cost (CAC) can be unsustainable. The era of raising capital simply to chase high-cost vanity traffic on social media is over. The pressure is intense:...
by Ian Jordan | Oct 2, 2025 | blog
Is Your Store Ready for the New Wave of Search? More than 700 million people turn to ChatGPT weekly for help with everyday tasks—including product discovery. Now, thanks to a groundbreaking partnership with Shopify and the introduction of Instant Checkout, those daily...
by Ian Jordan | Oct 2, 2025 | blog
ACP and New Shopping Opportunities for Merchants Has Arrived The buzz around OpenAI, Stripe, and major e-commerce platforms has confirmed it: Agentic Commerce is here. Features like “Instant Checkout” are transforming your product feed from a passive...
by Ian Jordan | Sep 22, 2025 | blog
Building Meaningful Audiences In the competitive world of direct-to-consumer (DTC) e-commerce, generic advertising just doesn’t cut it. Your customers are savvy, and their inboxes and social feeds are already cluttered. You need to go beyond basic demographics...
by Ian Jordan | Sep 10, 2025 | blog
Preparing for BFCM 2025 Black Friday Cyber Monday (BFCM) is a digital battlefield where every click, impression, and conversion counts. For DTC brands, preparing your Paid Search and Paid Social strategies well in advance of November 2025 is a necessity. The brands...
