by Tadpull | Dec 24, 2024 | blog
Acquisition vs Retention Channels to Hit Your Target Forecast Ecommerce forecasting isn’t just about numbers—it’s about understanding how you’ll reach your customers. In our last blog post, we broke revenue down by new vs. returning customers and highlighted their...
by Tadpull | Dec 18, 2024 | blog
Forecast Series Part 3 (of 5) Forecasting revenue can feel overwhelming, but breaking it down into manageable parts makes it much more actionable. In our last post, we introduced the “golden equation” for ecommerce success:This equation is the foundation for building...
by Tadpull | Dec 11, 2024 | blog
Forecast Series Part 2 (of 5) Today’s complex ecommerce environment is challenging, to say the least, for brands who want to grow business revenue predictably. Executive teams are having conversations about how to navigate new technology and AI to help improve...
by Tadpull | Dec 4, 2024 | blog
Forecast Series Part 1 (of 5) The Strategic Edge for Ecommerce Managers: Aligning Forecasts with Goals to Create Achievable Targets As an ecommerce manager, you’re not just chasing revenue numbers—you’re expected to bridge the gap between ambition and reality....
by Tadpull | Oct 17, 2024 | blog
Whether you’re an ecommerce veteran, or newer to the field, you’ve likely encountered the frustration of revenue discrepancies between Google Analytics and your ecommerce platform. At first, it might seem like a minor issue—less than 2% of the total. But...
![How to Empathy Map for Ecommerce Customer Journeys [Template]](https://www.tadpull.com/wp-content/uploads/2024/10/63acdcd4916d9b622e2e9b21_Customer_20Journey_20and_20Empathy_20Maps_20for_20UX_blog_20cover-1080x675.webp)
by Tadpull | Oct 1, 2024 | blog
How to Use an Ecommerce Customer Journey Empathy Map [Worksheet] An empathy map is a helpful tool that is often used by brands as part of a customer journey mapping initiative. Customer journey mapping is a key exercise that ecommerce brands can implement to...
