by Tadpull | Sep 26, 2024 | blog
What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is a way to blend and optimize marketing channels for eCommerce spend across various channels like SEO, Paid, Email/SMS, and Print similar to perfecting a caramel recipe. Why It Matters? It is crucial for...
by Tadpull | Jun 9, 2024 | blog
By the time you’re visiting our website, the last online store you checked out will have lost sales due to abandoned carts. It’s a stubborn industry-wide problem in ecommerce that’s seen a fair share of innovative solutions thrown at it, from persistent reminders that...
by Ian Jordan | Jan 9, 2024 | blog
A recent article by Theta Equity Partners highlights the remarkable success that investors have achieved in retail ecommerce over the past few years. However, it also sheds light on the current challenges retail ecommerce businesses face, including the normalization...
by Tadpull | Jun 21, 2023 | blog
Think back to the last product you bought online. How much influence did its photo have on your decision? Chances are it was the first thing that caught your eye and the last thing you received before checking out. We are visual creatures who rely heavily on our sense...
by Tadpull | Jun 12, 2023 | blog
Google Shopping ads are an essential part of any ecommerce business’s marketing strategy. But what are they exactly, and how do they work? This guide will explain everything you need to know about Google Shopping ads, including how to set them up and why they...
by Tadpull | May 25, 2023 | blog
In the world of ecommerce, a well-designed chatbot can be the cherry on top that elevates the customer experience to new heights. As a savvy ecommerce business owner, you know that personalized product recommendations and quick customer service are essential...
