Break Down Data Silos To Drive Personalization and Loyalty

Break Down Data Silos To Drive Personalization and Loyalty

Personalization in Marketing Is No Longer Optional Data Silos Are Silent Killers According to SmarterHQ, 63% of consumers stop purchasing products and services from companies who poorly execute personalization. Personalization is good for business. In fact, Adweek...
Collecting Customer Data For Personalization

Collecting Customer Data For Personalization

What Is (Profitable) Personalization? It’s probable that if you work in eCommerce, you can open your inbox right now and find at least one invitation to learn more about a software, a webinar, or a strategy for personalizing the eCommerce customer journey (and...
The Death of 3rd Party Cookies & What to Do Next

The Death of 3rd Party Cookies & What to Do Next

You may have been hearing a lot of buzz lately in the advertising world surrounding user tracking and the death of third party cookies due to privacy issues. Personal information collection is a tactic that has been used for many years to allow advertisers and other...
A Guide to Email Marketing Deliverability

A Guide to Email Marketing Deliverability

When it comes to email marketing, the importance of email deliverability should never be overlooked. Email deliverability has a significant impact on the way that subscribers interact with your content and can have a large impact on your profitability in the long run....
5 Email Popup Examples in Successful Online Stores

5 Email Popup Examples in Successful Online Stores

Call them email popups, opt-in popup forms, or email capture popups, but they work wonders! Email popups are a great way to build your email list and use email marketing to drive sales, build customer relationships, and launch new products. If done right, email popups...
6-Step Checklist for Tracking Consent in Facebook Ads

6-Step Checklist for Tracking Consent in Facebook Ads

How To Measure Marketing Campaign Results Properly With Consent Management As you might already be aware, Apple is set to release an update to iOS 14 early this spring that will require Facebook users to either opt in or out of tracking, instead of automatically...