In loving Remembrance

Join us for a Heartfelt Farewell to Google Analytics

To accommodate the massive number of mourners, the wake will be held over Zoom.

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Wake

Featured Topics

Denial – "It's Not Dead Yet!"

We all started here, refusing to believe Google Analytics was really gone. We’ll share funny stories of denial and discuss why it’s time to come to terms with the reality of its demise.

 

Anger – "Who Thought GA4 Was a Good Idea?"

Ready to vent? This is your space! Join us as we unleash the collective frustrations over GA4, with some of the best (and most rage-inducing) stories from fellow analytics users.

Bargaining – "Maybe If We Tweak It..."

Ever tried to make GA4 act like the old Google Analytics? Spoiler: It didn’t work. We’ll share the most creative attempts at bargaining with the platform—and why none of them quite hit the mark.

Depression – "Nothing Will Ever Be the Same…"

The low point. The moment we realized our trusted friend, Google Analytics, isn’t coming back. Bring your stories of despair, but don’t worry—we’ll have some laughs along the way.

Acceptance – "GA4 is Dead, and It Can’t Be Undone"

This is the stage where reality sinks in. There’s no going back, no resurrecting Google Analytics, and GA4 is here to stay. We’ll discuss how to move forward, but not without acknowledging the bittersweet finality of it all.

Remembrance – "A Fond Farewell"

Let’s remember the good times with a tribute to Google Analytics. Share your favorite moments and why it will always hold a special place in your data-loving heart.

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Join Our Exclusive Slack Network for Advanced Analytics Support

We are all together in this!

Looking for real-time insights and guidance? Our Slack community offers expert advice, hands-on tips, and direct access to a custom AI assistant powered by OpenAI. Stay connected and get the help you need to navigate the future of analytics without the hassle.

Ecommerce Analytics Software Built by Scientists

GA4 Events for E-commerce success

Here are some helpful resources to help you in this difficult time.

GA4 is officially rolled out, but merchants are still adjusting to the new reality of analytics. Here is an essential GA4 events checklist for E-commerce success and a guide to set them up.

If you’re curious about why some of your reports might look different between GA4 and your eCommerce platform, you can read more on that in our blog post, Why is Revenue Always Different Between Google Analytics 4 and My eCommerce Platform?

UA TO GA4

Features Lost

Monthly Hit Limits

Monthly Hit Limits

UA gave you 10 million hits for FREE. GA4? “Pay up or get throttled.” Who needs data when you can just drain your budget, right?

Custom Views

Custom Views

UA let you create multiple views for different filters. GA4? Nope. One view fits all, apparently. Enjoy your dirty, unfiltered data, everyone!

Goals vs. Events

Goals vs. Events

Remember when UA had goals? GA4 made you set events for everything—because why make things simple when you can overcomplicate every click?

About the Wake

Beautiful Life to Remember

We are all mourning. Consider this a celebration. RSVP so you can share with likeminded people going through the same pain of losing Google Analytics. Let’s mourn together.