Our Mission: Empowering Ecommerce with Smart Data Solutions
At Tadpull, we are passionate about helping ecommerce businesses grow by transforming how they use data. Our team of data scientists and marketers came together to build software that simplifies complex ecommerce data, giving businesses the tools they need to increase revenue and improve decision-making.
We’re on a mission to help mid-market businesses overcome growth barriers. By using intelligent software and expert insights, we give our partners the confidence and control they need to shape their own futures, without relying on third-party platforms.
Meet Our Founders
Jake Cook, CEO
Jake Cook is cofounder and CEO at Tadpull, working across ecommerce, digital marketing, and predictive analytics. While he’s worked for companies like Google and Microsoft, these days he’s motivated by helping mid-market companies compete smarter by turning messy datasets into predictable profit with the power of AI and smart execution.An adjunct professor since 2007, Jake holds dual teaching appointments at Montana State University and the University of Montana while also guest lecturing at Harvard Business School on the topics of data science and ecommerce. He’s open-sourced all his course materials at ondigitalmarketing.com. Jake earned an undergraduate degree in physics and an MA in marketing from Drury University on a swimming scholarship.
Eulalie Cook, Chief Data Officer
Eulalie (Lee) Cook, PhD. is cofounder and Chief Data Officer at Tadpull. She is committed to helping midmarket companies easily collect, understand, and leverage their data to drive better business results. Her particular area of focus is at the intersection of qualitative and quantitative methods for uncovering how ecommerce companies can better compete off data. Using these insights, Lee leads a team of software engineers and data scientists focused on applying pragmatic solutions to produce scalable results that inspire confidence for investors and owners.Lee serves on the advisory board for the School of Computing at Montana State University and co-teaches ecommerce courses at the undergraduate and graduate levels at Montana State University and the University of Montana. In her spare time, Lee can be found running, hiking, biking, or skiing.
Your Partner in Driving Results
We combine data with human expertise to help ecommerce teams thrive. By offering clear, actionable insights, our goal is to turn data confusion into data confidence. Our CEO brings this approach to life in the “Digital Marketing Workshop” at Harvard Business School, sharing our strategies for success with the next generation of business leaders.
We also collaborate with researchers at Harvard and Wharton to explore how ecommerce companies can stay ahead of the competition by using data more effectively. This ensures that our clients always have access to the best strategies and tools.
Giving Back
Investing in the Next Generation of Leaders
At Pond, education is a core part of who we are. We believe in supporting the future of technology by offering scholarships to students from underrepresented backgrounds who are pursuing degrees in computer science, business analytics, and artificial intelligence. These scholarships help students who are the first in their family to attend college or who face financial challenges.
At Pond, we don’t just focus on solving today’s ecommerce challenges—we’re also committed to investing in the future of the industry and its leaders.
Montana State University School of Computing
We provide scholarships for computer science students with financial need or from underrepresented groups, and our co-founder, Dr. Eulalie Cook, teaches ecommerce courses to inspire the next generation of tech talent.
University of Montana MS Program in Business Analytics
The “Janice and Phillip Lopez” scholarship supports graduate students from diverse backgrounds who are learning how to apply data to solve real-world business problems.
Emory University Goizueta Business School
In partnership with Dr. Daniel McCarthy, we are supporting research that uses data to predict customer behavior and help businesses make better decisions.
Case Studies
Duckworth Annual Revenue Grows 16X After Partnering with Tadpull
Duckworth was founded by fourth-generation sheep ranchers dedicated to creating apparel made from 100% Montana-grown Merino Wool to produce high-quality products.The company offers a variety of premium, source-verified garments that are designed to endure the rugged...
Mack’s Prairie Wings Grows Ecommerce Revenue 76%
For more than eight decades, Mack’s Prairie Wings has been the world’s premier waterfowl outfitter. The family run business grew impressively from a small section of apparel in McCollum's Hardware Store into a regional powerhouse retailer, and a prime acquisition...
Our Blog
Why Is Revenue Always Different Between Google Analytics 4 and My Ecommerce Platform?
Whether you're an ecommerce veteran, or newer to the field, you've likely encountered the frustration of revenue discrepancies between Google Analytics and your ecommerce platform. At first, it might seem like a minor issue—less than 2% of the total. But in some...
![How to Empathy Map for Ecommerce Customer Journeys [Template]](https://www.tadpull.com/wp-content/uploads/2024/10/63acdcd4916d9b622e2e9b21_Customer_20Journey_20and_20Empathy_20Maps_20for_20UX_blog_20cover-400x250.webp)
How to Empathy Map for Ecommerce Customer Journeys [Template]
How to Use an Ecommerce Customer Journey Empathy Map [Worksheet] An empathy map is a helpful tool that is often used by brands as part of a customer journey mapping initiative. Customer journey mapping is a key exercise that ecommerce brands can implement to...
The Art of Optimization: Marketing Mix Modeling Explained Through the Craft of Caramel-Making
What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is a way to blend and optimize marketing channels for eCommerce spend across various channels like SEO, Paid, Email/SMS, and Print similar to perfecting a caramel recipe. Why It Matters? It is crucial for...